examples of collateral materials, business card, letterhead, qr code

Startup Marketing Strategies Begin with a Smart Brand Identity

We love helping startups. Why? It’s their owners’ passion. They know their products and services inside and out. They love that they can help customers. And they’re excited about making money doing it. 

But what they’re often not sure of are the startup business marketing strategies that will help them stand out. How do they promote their business in a way that differentiates them from their competitors? How do they project an image in their marketing collateral that reflects how customers experience their business and its core values? 

It comes down to creating an effective brand identity. 

You want to convey a sense of professionalism and credibility. And clearly express your value proposition, or why your ideal prospect should buy from you rather than your competitors. 

And all of this should be reflected in your marketing collateral. 

Starting with a quickly recognizable logo, the colors, fonts, and design of your marketing materials must build confidence in your company. And generate interest in your products and services. 

In future posts, we’ll expand on how to position yourself in the marketplace, determine your primary value proposition, and prove your credibility to your audience. 

But before we get to that, let’s concentrate on the kinds of marketing collateral you’ll need as you start your journey in business.

Print and Promotional Material that Gets You Noticed

We’ve described the materials listed here as print collateral. But you will often use the same formats online. 

For example, the copy in your flier can easily be used in a sales page on your website or with a graphic on social media. 

You can use a whitepaper printed as a handout for your sales people and online as an incentive for email subscribers. When it comes to marketing, you’re thinking print and online. 

We can help you create any of the following marketing collateral: 

Business Cards

Networking tool for sharing contact information and making a memorable first impression.

Letterhead
The heading at the top of your stationery containing your company name, logo, and contact information. 

Brochures
Provide detailed information about products or services in a visually appealing format. Great for trade shows, in-person events, or with a cover letter in the mail.

Flyers
Concise promotional material for events, promotions, or special offers. Can be distributed physically or digitally.

Press Releases
Announce significant news, events, or milestones to attract media attention and coverage.

Slide Decks
A collection of slides organized for presentations to an audience. 

Testimonials and Case Studies
Build trust by showcasing positive experiences of previous customers and successful business outcomes.

Infographics
Present complex information or statistics in a visually appealing and easily digestible format.

White Papers
In-depth documents providing valuable insights into industry trends, research, or problem-solving, positioning the business as an authority in its field.

Posters/Banners  
Grab attention at events, in-store, or public spaces to promote products, events, or brand awareness.

Merchandise
Branded items like t-shirts, pens, or mugs to create a tangible connection with the brand and serve as promotional tools.

Create Your Branding Collateral with Empower Business Strategies

We will professionally design the materials you need to help your business stand out from the crowd. Give us a call or email and we’ll talk about your unique value proposition and best positioning in your marketplace. Then we’ll design marketing materials that capture your unique brand identity, attract attention, and make the right first impression.

Until next time,


Alexa Aiello

Empower Business Strategies Brand & Marketing Consultant